17TRACK
How 17TRACK Scaled B2B Brand Visibility with LinkedIn Advertising
IndustryBuzz helped 17TRACK strengthen its LinkedIn presence through targeted B2B advertising and content amplification, generating 454K+ impressions and 465 paid followers in one month, while nearly doubling its overall follower base.
Project Background
17TRACK is a global parcel tracking platform serving e-commerce merchants, brands and retailers worldwide.
To strengthen its visibility among overseas B2B audiences, IndustryBuzz developed a LinkedIn advertising strategy combining targeted audience segmentation, content amplification and continuous campaign optimisation.
Instead of focusing solely on reach, we tested multiple content themes—from industry reports and major events to partnerships and parcel-tracking insights—to understand what resonated with relevant decision-makers.
Challenges
The challenge was to translate its strong product capability into stronger B2B brand awareness and credibility on LinkedIn, while reaching relevant professionals in logistics, technology, business development and operations.
IndustryBuzz needed to help 17TRACK:
Reach the right B2B audiences in priority overseas markets
Increase brand visibility and engagement on LinkedIn
Grow a more relevant professional follower base
Identify which content themes and campaign formats delivered the strongest response
Build a scalable foundation for future demand-generation campaigns
Solution
IndustryBuzz developed a LinkedIn growth strategy combining content amplification, precision audience targeting and continuous paid-media optimisation.
Rather than relying on one campaign objective, we tested multiple content and advertising formats around industry reports, events, partnerships and parcel-tracking insights.
Campaign targeting focused on relevant B2B audiences across industries including Technology, IT Services, Logistics, Supply Chain and Business Consulting, while reaching professionals across Operations, Business Development and other key business functions.
Throughout the campaign, we continuously reviewed CTR, CPC, CPM, follower acquisition and audience engagement to identify higher-performing creative and targeting combinations and reallocate attention toward the strongest content.
Key Results
454K+ LinkedIn Ad Impressions, +200% Paid Followers Generated, +91% Total Follower Growth in One Month
Key Metrics
1 Month
Stronger Visibility Across North America
454K+
LinkedIn Ad Impressions
200%+
Paid Followers Generated
