Project Background
QY Crafts is a professional OEM/ODM manufacturer specializing in creative craft products, including pom-poms, chenille stems, DIY creative kits, and other craft supplies. With strong capabilities in automated production and customized design, the company provides high-quality creative craft solutions for retailers and brands across Europe, North America, and other global markets.
Challenges
As QY Crafts expanded into overseas markets, the company needed a more professional digital presence to communicate its strengths as a global OEM/ODM craft manufacturer.
The key challenge was to showcase its design capabilities, automated manufacturing capacity, and international cooperation experience in a way that would build trust with B2B buyers. At the same time, the website needed to protect client confidentiality while still reinforcing QY Crafts’ credibility through its experience working with international brands such as Walmart, Costco, and Michaels.
The original digital channels also needed stronger content structure, clearer conversion pathways, and better keyword foundations to support future SEO and paid advertising campaigns.
Solution
IndustryBuzz helped QY Crafts reposition its online presence around the image of a “Global OEM/ODM Craft Expert.”
We developed a website content and visual strategy built around three core pillars: design capability, production strength, and international client collaboration. The overall brand language was designed to be professional, trustworthy, and international, helping QY Crafts present a stronger B2B image to global buyers.
To reduce the risk of overexposing its OEM role, we refined the messaging to highlight QY Crafts as a strategic partner “behind successful brands” rather than simply a contract manufacturer.
We also adapted the website copy for multilingual international market needs and embedded keyword-focused content for future SEO and paid traffic landing pages, including terms such as OEM, creative kits, trend-led design, production, and delivery.
The website was designed and launched within 45 days, followed by six months of SEO support and digital advertising campaigns focused on brand awareness and lead generation.
Key Results
Within the project period, QY Crafts successfully launched a more professional international website, improved its organic search foundation, and achieved stronger performance across both SEO and advertising channels.
Key Metrics
6 Months
Growth in Lead Generation from Advertising
2x
Growth in Website Leads
43%+
Increase in Brand Exposure
