Project Background
Farsoon自2017年起实施全球化战略，在德国成立欧洲公司，不仅销售符合欧盟标准的工业3D打印设备与材料，还由自有团队为航空航天、汽车、医疗等行业客户提供全面的解决方案与本地化服务。
Challenges
欧洲本地市场团队规模有限，缺乏足够的数字营销人手与经验；总部无法提供符合欧洲市场需求的营销支持，包括物料、专业营销人员和整体战略支持。在技术领先的同时，如何在欧洲市场建立更强的品牌信誉与行业影响力仍是挑战。
Industry
OEM/ODM
Services
Website Design & Development, Paid Ads, SEO
Client
QY Crafts
Solution
IndustryBuzz helped QY Crafts reposition its online presence around the image of a “Global OEM/ODM Craft Expert.”
We developed a website content and visual strategy built around three core pillars: design capability, production strength, and international client collaboration. The overall brand language was designed to be professional, trustworthy, and international, helping QY Crafts present a stronger B2B image to global buyers.
To reduce the risk of overexposing its OEM role, we refined the messaging to highlight QY Crafts as a strategic partner “behind successful brands” rather than simply a contract manufacturer.
We also adapted the website copy for multilingual international market needs and embedded keyword-focused content for future SEO and paid traffic landing pages, including terms such as OEM, creative kits, trend-led design, production, and delivery.
The website was designed and launched within 45 days, followed by six months of SEO support and digital advertising campaigns focused on brand awareness and lead generation.
Key Results
Within the project period, QY Crafts successfully launched a more professional international website, improved its organic search foundation, and achieved stronger performance across both SEO and advertising channels.
Key Metrics
6 Months
Growth in Lead Generation from Advertising
2x
Growth in Website Leads
43%+
Increase in Brand Exposure
