Project Background
UBTech is a consumer intelligent hardware company specializing in artificial intelligence and robotics technologies. Its products and solutions cover a wide range of application scenarios, including the consumer market, education market, industrial market, and beyond.
In the education sector, UBTech focuses on helping schools, institutions, and learners embrace AI and robotics education, supporting the development of future-ready AI talent worldwide.
Challenges
As AI and robotics gained global attention, UBTech needed to strengthen its online visibility and brand influence in overseas markets, particularly within the education sector.
The key challenge was to grow its international social media presence from a limited follower base, attract the right audience, and convert brand awareness into qualified education-related sales leads.
At the same time, UBTech needed to communicate the value of educational robotics in a way that resonated with global educators, schools, distributors, and EdTech decision-makers, while also leveraging the global AI trend to encourage wider adoption of robotics and AI learning solutions.
Solution
IndustryBuzz developed a multi-layered social media and digital marketing strategy to strengthen UBTech’s global education brand image and industry influence.
We positioned UBTech as a global education technology brand by highlighting its education philosophy, robotics expertise, and the combined advantages of its hardware and software solutions. Through localized updates from overseas markets and education-related activities, we helped UBTech build a more international and credible account presence.
On social media, we precisely targeted industry audiences in key overseas markets and created high-quality content around topics they cared about, including AI education, robotics learning, STEM education, EdTech trends, product applications, and future talent development. This helped deepen audience engagement and expand brand influence.
To accelerate follower growth and content reach, we used targeted advertising to deliver content to relevant audiences and supported daily outreach and interaction to quickly build a stronger follower base. This significantly improved brand exposure and helped attract more education-related prospects.
In the mid-to-late stage of the project, we also supported the optimization of UBTech’s education website section by updating relevant landing pages and product pages. This improved user experience and helped create a smoother conversion path from social media traffic to inquiry generation.
In addition, we shared EdTech industry insights and showcased key product features through a mix of visual content, product posts, and promotional videos, helping UBTech reinforce its market position and strengthen trust among global education audiences.
Key Results
Through more than six months of continuous social media operation, targeted advertising, and conversion-focused optimization, UBTech successfully built a strong overseas education-focused digital presence and generated measurable business opportunities.
Key Metrics
12 Months
Highly Targeted Follower Profile by Job Function and Country
4000%+
Increase in Follower Growth
100+
Inquiry Leads Generated
