Project Background
Zendure originally built its overseas presence around consumer-facing power banks, 3C hardware, and portable charging products.
As the company expanded into clean energy solutions for home scenarios, including portable energy storage, balcony energy storage, and solar-storage-charging applications, it needed to shift its brand perception from a consumer electronics brand to a professional home energy solutions provider.
Challenges
As Zendure entered the B2B balcony energy storage and solar-storage-charging market, its brand awareness in this segment was still limited.
The company had a relatively small follower base and found it difficult to reach key local decision-makers, including distributors, installers, dealers, and channel partners in European markets.
At the same time, Zendure faced two practical constraints: limited advertising budget and an internal marketing team with limited B2B marketing experience. This made it challenging to run professional overseas lead generation campaigns, communicate effectively with B2B audiences, and build trust in a highly competitive energy market.
Solution
IndustryBuzz helped Zendure build a stronger B2B presence in Europe through systematic LinkedIn management, market-focused content, and precise targeted advertising.
We positioned Zendure as a professional provider of home solar-storage-charging solutions, helping the brand communicate more effectively with distributors, installers, and local channel partners.
To strengthen their market relevance, we analyzed local competitors and continuously developed content around the value points most relevant to B2B partners, including product advantages, partnership opportunities, installation scenarios, energy cost trends, end-user demand insights, and local market potential.
We also shared high-quality local customer stories and application cases to enhance trust and demonstrate real-world product value. Simultaneously, we supported Zendure in publishing distributor recruitment information to attract relevant partners and business inquiries.
To maximize advertising results under a limited budget, we aligned LinkedIn advertising with the client’s offline exhibition schedule. By allocating media resources around key campaign periods, we helped Zendure amplify event visibility, increase brand exposure, and drive more efficient B2B lead generations.
Key Results
Through consistent LinkedIn operation, B2B-focused content strategy, and precise advertising campaigns, Zendure successfully strengthened its professional reputation in Europe’s home energy storage market and generated strong distributor leads.
Key Metrics
12 Months
Hundreds of Qualified B2B Distributor Leads Generated Within One Year
2.63M+
Total Impressions
200%+
Increase in Follower Growth
